Roger A. Allen

Most hotel audits fail because they focus on compliance rather than performance. Effective audits connect brand integrity, operational efficiency and revenue performance to identify real value gaps. Their impact depends on linking findings to financial metrics such as RevPAR and GOP, and translating them into clear, actionable investment decisions. Without structured implementation, even the best insights deliver no results.... Read more

Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively.... Read more

Pitch Perfect at IHIF Berlin had a clear winner: Kourtidis Group from Greece. Our Group CEO Roger Allen served as judge, mentor, and proud supporter of the team that took the top prize unanimously. The Greek hospitality sector is in real momentum, and we are glad to be part of it. ... Read more